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Is it news?


Occasionally, my "several professions" overlap, and although today's post isn't about life design, it IS about communicating a way. I work with an organization that needed to know more about when a "news release" is warranted. (By the way, we don't really call them "press releases" anymore, because the meaning of "press" has changed so much.)

So, in the spirit of sharing with readers of this blog, or anyone else interested in the are my thoughts on the topic: "Do I need a news release?"


First, the definition. A news release is a brief document that shares something newsworthy you or your stakeholders have done with the press and other media outlets.

You usually send a news release to journalists and editors who may use your timely information to write a news article, or interview the subject or beneficiaries of the news.

News releases are important to journalists, bloggers, and influencers because their readers/listeners/followers are interested in YOUR NEWS.

Second, what questions do you need to answer in order to construct a usable news release?


Who’s it for? What should the timing be?

  • Who is the news intended for?

  • Who is your audience?

  • Is this the best way to share the news with them? What do they read? Watch? Listen to? Who are primary influencers?